It helps to have a scientific approach to writing great copy for Twitter and Facebook when trying to boost engagement for your content and product offers. What works for Twitter might not necessarily work for Facebook and that’s ok, you just have to know how to approach each platform with a solid plan.
Here is a scientific guide to writing great copy for Twitter, and Facebook:
What Should You Tweet?
Twitter is a great platform to test various headlines or copy especially if you are not sure about how to approach the introduction of your content. If you have the time to test your text, then, by all means, do just that, here is how.
Create two tweets that you will post about 1 hour apart in the morning and two more that you will test in the afternoon. Choose times like 8 am and 9 am or 9 am and 10 am. Then for the evening posts test 1 pm and 2 pm or late afternoon at 2 pm and 3 pm.
As mentioned ensure to do your tweets an hour apart and then pay close attention to your analytics and engagement factors.
The headline that provides the most engagement is the one you should choose as you develop content to go with it. Time of day is crucial because you will know what time your audience is most engaged and take full advantage daily.
Incorporate a Call To Action
When creating copy for tweets you should have a call to action using more verbs and fewer nouns. For example “Download now” “Read now” “Retweet this..”
Twitter said they found that when you ask for what you want you can increase engagement by at least 13%. See below:
Ask For Retweets
Retweets can be very powerful if you can capture the attention of your audience. Twitter gave this example of how to use it.
Twitter said that asking for a retweet increases the possibility of that action by “311%”.
4 Twitter Copy Hacks To Consider
1. Tweet on the weekends
2. Use Images
— Emily CottonTop (@emilycottontop) February 9, 2019
Tweets that include imagery will get 2X more engagement than Tweets without. However, if you tend to write “smart and witty” tweets you can increase your engagement 2 fold as well.
3. Keep Your Word Count Low
Try to keep your word count between 120 and 130 characters:
4. Use Hashtags
There is a balance that you need to have with regards to hashtags but it is important to have a few of them to increase engagement. Use one or two hashtags that are relevant to the content you are posting and relevant to the audience you are trying to get engagement from.
Image credits: Twitter, Dan Zarrella