How To Leverage Influencer Marketing For Small Business [2020]

Influencer Marketing For Small Business is basically using leaders with influence in a particular community for endorsements and strategic product placement. It’s essentially the same idea as getting a celebrity to wear your clothing—the popularity itself sells it.

In the last decade, traditional marketing strategies like print and television ads have been slowly edged out in favor of digital marketing strategies like content creation, social media advertising, video production, and more recently, influencer marketing.

While it is a pretty simple strategy, it’s actually extremely effective when it comes to bringing your brand some much-needed exposure, as well as some new customers. Looking to give your small business a boost? Here’s how you can leverage influencers.

Influencer Marketing For Small Business: Viral Parts-

1. First, Know Who To Connect

It’s tempting to think that anyone in your industry with a high follower count is the right fit, but that’s not the case. If you want to truly leverage influencers for small business, you must look at how much they engage their followers. The more they engage, the more likely it is that they have a solid and genuine relationship with their followers.

Keep in mind that micro-influencers⁠—influencers with 10,000 followers or less⁠—tend to be seen as having more reliable and trustworthy opinions. Influencer Marketing For Small Business, The fact is, influencers with huge followings are more likely to promote companies that don’t offer the greatest products or services simply because they are offered a better quality item than the average consumer. Know that the person you choose to connect with is honest and trustworthy.

Most importantly, their current audience and your target audience must align. You need to be talking to the same people and fulfilling similar needs in order for influencer marketing for your small business. Otherwise, you’re connecting with an audience that has no interest in whatever it is that you’re selling. Once you find the right group of influencers to connect with, you’re ready to consider the next steps.

2. Create Content That Can Be Shared

If you’re looking to increase traffic to your website or social media pages, having a well-known figure share original content works wonders. Influencer Marketing For Small Business, Not only will you be exposed to thousands of people that you may have not reached on your own, but you also have more creative control over what is being shared—which means you have control over what light your company is being seen in. This method works best for blogs, newsletters, and social networks with easily shareable content like Instagram, Facebook or Pinterest.

3. Use Social Media To Your Advantage

Social media is the influencer’s playground. They know how to create content that will appeal to others and most importantly, they know how to sell a lifestyle, which means they are more than capable of selling a product or service. This means that calling them to promote your business on social media via giveaways, reviews, visual posts like stories and picture uploads, and how-to videos are effective ways to convert exposure into customers. Influencer Marketing For Small Business.

4. A Spokesperson

Tapping an influencer to be a spokesperson is a great long-term business strategy. It ultimately means that they’ll represent your business and continually promote it during the timeline you both agreed on. This approach is particularly successful because it allows you to build a solid relationship with your audience as it grows.