3 Artificial Intelligence Tools You Can Use For Content Engagement And Content Creation.
Artificial Intelligence (AI) in digital marketing is quickly changing the way we operate as content creators and marketers. AI is simply a machine that can think and react as humans would helping us make better decisions online. (Hopefully! )
For example, Google uses AI to interpret search queries more intelligently so that they can deliver the right answers to you when you search. Amazon uses AI for product suggestions which tend to keep us engaged and making financially irresponsible decisions about things we do not need.
3 Artificial Intelligence Tools-
If you are in the ‘market’ for some great tools to improve content engagement and creation in your space, you should try these three:
Want to stand out in the crowd? It helps to have a tool that can monitor site user behavior and track patterns so that you can optimize for that particular buyer persona.
Alter is a smart content engagement platform that runs without you ever having to spend time to configure it. It monitors and analyzes your site user behavior and learns key user patterns to know how to best approach them. Additionally, this Artificial Intelligence tools helps you to convert site readers to email subscribers which is always helpful.
“Alter will automatically analyze your site and study your visitors. Then using AI-powered algorithms, it will recommend personalized content to your visitors based on their interests and behaviors to help keep them more engaged and spend more time on your site. It’s the perfect way to increase page views and conversions too.”
MarketMuse is an AI-driven assistant that you can use to build content strategies and SEO. This tool will show you exactly what terms you need to target to compete in certain topic categories. It basically “transforms how you research, plan and craft your content.”
HubSpot has a Content Strategy tool that uses machine learning to help marketers pick out content ideas that perform well with validation.
“You’ll get topic suggestions based on relevance, competition, and popularity, as well as access to monthly search data so you can estimate how ranking for specific topics will translate to organic traffic gains. Then, use HubSpot’s integrated content tools to create clusters of web pages and blog content around each of your core topics.”
In addition to topic suggestions, you will also get access to monthly search data that you can use to measure organic traffic gains. Need more options? You can also try Crayon, Acrolinx, and Vennli.