We have been hearing the phrase “content is king” for some time yet at no time has that expression been as extraordinarily relevant as it is today. This is particularly true for entrepreneurs and small businesses that depend on digital and content marketing campaigns to get the word out about their business. We live in an era where quality content has become the standard for organizations’ and content marketing permits them to create and convey the data people need.
What is content marketing?
“Content marketing is simply a marketing strategy that turns around the creation, distribution, publication of the content to the targeted people to build new traffic to your business.”
As defined by the Content Marketing Institute “Content marketing is a marketing technique of creating and distributing VALUABLE, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It is as such the core of most digital marketing campaigns.
Behind each incredible brand is an abundance of essential and applicable content that genuinely speaks to the target market that the company seeks to attract.
Here are the top 6 reasons that content marketing is crucial for your business:
1. Improve Brand reputation
In the present working digital market place, it’s fundamental that organizations work to build trust with their leads and clients. Building trust can enable your business to set up a positive brand reputation. When purchasers read your content, they begin to develop association and learn your brand voice with relative ease. If the content is engaging, instructive, educational, and essential, at that point, they will start to think about your business in ways that will create attachment. The more worth you can give your content, the simpler it will be to build trust with your targeted audience.
2. Provide visitors a reason to come back to your website
When you furnish people with supportive and useful content, you’re starting to construct a relationship. You become a believed resource, and people come back to destinations that they know and trust. The goal is to create a loyal community of active users that learn from you as an authority, eventually committing to purchasing your products or service.
3. Subject Matter Expert
Quality content conveyed all the time makes your brand an expert regarding your subject matter. Believe it or not, people love being told what to do in a constructive way! Positioning yourself as an SME not only continues to build trust but helps your SEO as well. Google will also point to you as the authority within your space.
4. Improve your SEO efforts
Excellent and explicit quality content is gold for SEO. If you choose to create a blog with quality content and interface it to your brand, great SEO can have positive repercussions. Optimizing the content on your website will help you to attract quality leads when someone clicks on a post that they searched for themselves. According to Inbound rocket the moment you start creating expert content, that is useful and provides the answers people are looking for it will help you with your organic search ranking.
5. Content Marketing Will Boost Backlinks
We all know the importance of building links for authority on google and great content will lead to more shares and more people linking to your content. In addition to valuable backlinks, your content is exposed to audiences that may not be within your direct target market, giving your brand more exposure and more chances for conversion. The higher the authority of the website linking to you and the more people visiting your site through those links, increases your website authority automatically.
6. Boost conversion
These days clients and customers are inundated with traditional advertisements and as such, it is important for them to find ways to separate themselves from the crowd. According to research done by Stratabeat, “80 percent of business decision-makers prefer to get company information in a series of articles, versus an advertisement“.
Content marketing when done right will furnish your audience with valuable data that will boost conversations and influence their buying decisions. In conclusion, content marketing is helpful for not only your boost visibility, but it can also build a reliable and robust relationship with your customers and leads.